Notes
Notes on being chosen by AI.
What we learn measuring the answers assistants give about brands — written to be useful whether or not you ever buy anything from us.
Playbook · 02 Sept 2026How to check your own AI visibility in 30 minutesBefore you pay for anything, you can run a rough version of the same method by hand, with four browser tabs and a spreadsheet.6 min read
Autopilot · 25 Aug 2026Autonomous, not reckless: Safe, Ask me, NeverVISIBLE works on your visibility without waiting for you — but not everything it finds gets to go out on its own.6 min read
Methodology · 14 Aug 2026The five numbers behind your AI Shortlist ScoreOne score out of 100 is easy to remember and hard to act on. The five buyer-facing measurements underneath it — and a sample result — show exactly where to start.7 min read
Brand truth · 05 Aug 2026Brand truth: what AI gets wrong about you, and where it learned itAn assistant doesn't check your website before it answers. It repeats whatever it read last, wherever it read it.6 min read
Methodology · 22 Jul 2026Share of Shortlist: the number that replaces rankingPosition nine of ten used to mean something. In a one-paragraph answer, it doesn't — so the buying moment needs different numbers.6 min read
AI answers · 08 Jul 2026Why AI recommends your competitor, and what it read firstAn assistant doesn't prefer your competitor. It read about your competitor in more places, said the same way, more consistently than it read about you.6 min read
The short version
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